What is pay per click (PPC) ?

What is pay per click? How can we use it and how it will benefit??
PPC = Pay per click

Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

PPC is a good way to monetize your site if you are a web-master and have a constant good quality master. If you are an advertiser you can build your campaign to attract traffic to your products and receive conversions. Everything depends on how properly your ad campaign is organised. Support team of each PPC program can always help you to do your best.